How St. Jude Raised $4.5 Billion in Bequests in a Decade
Leaders say trust, technology, and high-touch relationships are the keys to building a planned-giving powerhouse.
By M.J. Prest
Senior Editor, Solutions
How the Reeve Foundation Tripled Its Peer-to-Peer Fundraising Revenue
The Christopher & Dana Reeve Foundation, started by the late Superman actor and his wife, raises more than $1 million a year by coaching volunteers to throw uplifting events on its behalf.
By M.J. Prest
Senior Editor, Solutions
How Feel-Good Fundraising Lifts Revenue and Spirits
Learn how an environmental group sustains a warm, wholesome online community — and raises blockbuster sums.
By M.J. Prest
Senior Editor, Solutions
Digital-Advertising Case Study: A Shift in Spending Leads to Success at Year End
Inside the success of the Parkinson’s Foundation, plus tips for 2022 and adapting to new privacy measures online.
By Drew Lindsay
Contributor
How a Volunteer-Led Grass-Roots Campaign Sparked Big Giving Among Women
Dartmouth College officials were dubious, but the effort netted gifts of $100,000 or more from 114 alumnae.
By Drew Lindsay
Contributor
Are You Ready for an Endowment Campaign?
How a United Way chapter took the plunge and raised $40 million.
By Drew Lindsay
Contributor