How to Build Strong Relationships With Donors and Keep Them Giving
Nonprofits often lose donors because they don’t thank them well or stay in touch. This collection offers tactics and tips to help you buck that trend and elevate your fundraising.
9 Tips for Thank-Yous That Make Donors Feel Valued
Psychologists have unlocked new ways to help you speak your supporters’ love languages and cultivate lasting ties.
By M.J. Prest
Senior Editor, Solutions
3 Steps to Take Amid Post-Election Uncertainty
While it may feel like there are two Americas right now, nonprofit leaders working on the front lines of our most pressing societal problems have a unique opportunity to reinforce the strength of our communities.
By TOM BARTLETT and SARA GIBSON
How to Boost Planned Giving — and Build a Healthy Future for Your Nonprofit
Bequests and other legacy gifts are “the pot of gold at the end of the rainbow,” one expert says. Here are six ways to create a thriving planned-giving program or bolster your existing strategy.
By M.J. Prest
Senior Editor, Solutions
Stop Treating Donors Like ATMs: Here’s How
Simple steps to get off the hamster wheel of transactional fundraising and move toward relational fundraising.
By ALLISON FINE
Contributor
10 Ways to Engage Donors of All Generations
Offer hands-on ways to contribute, build ties with existing donors’ younger family members and friends, and more tips from experienced fundraisers and consultants.
By LISA SCHOHL
Contributor
3 Traps to Avoid in Year-End Fundraising
Anxiety and uncertainty can lead to questionable online fundraising tactics. Don’t adopt these practices, which yield only short-term gains.
By Chris Maddocks
Contributor
9 Simple Ways to Raise More Online — and Reach Year-End Goals
Find social-media influencers in your nonprofit’s network, enlist trustees to help kickstart and promote campaigns, and more tips from experts.
By LISA SCHOHL
Contributor
A Philanthropy Rebrand Ditches ‘Foundation’ for Being Old and Controlling
To appeal to a new generation of donors, the Brooklyn Community Foundation is renaming itself Brooklyn Org.
By Alex Daniels
Contributor
Tips for Segmenting Donors and Tailoring Your Outreach — to Raise More
Getting this right takes good donor data, a smart strategy, and time. But the most important thing is to try, experts say.
By LISA SCHOHL
Contributor
The emergence of text generating artificial intelligence applications such as ChatGPT could significantly change philanthropy — for better or worse.
By Daniel Hadley
Contributor
9 Tips to Build a Smart Year-End Campaign in Challenging Times
Advice from veteran fundraisers on how to stand out from the crowd and achieve your goals.
By LISA SCHOHL
Contributor
Charity’s Guide Helps Nonprofits Use More Equitable Language
International nonprofit Room to Read worked with Global Press to evaluate its communications and update language to preserve the dignity of all people and cultures.
By Geetha Murali and Cristi Hegranes
Philanthropy Buzzwords 2022: For Good or Bad, Technology Will Rule
Certainties for the coming year, including the continuing pandemic and ongoing racial inequities, will combine with explosive growth in technological innovations — and the techno-lingo that comes with it.
By Lucy Bernholz
Contributor
What to Do About Facebook? Nonprofits Weigh Benefits Against Ethical Concerns
Many organizations are uncomfortable with the way the social network operates, but few feel they can forgo access to the billions of people who use it.
By Eden Stiffman
Senior Editor
Marketing Helps Nonprofits Reach People in Need. Why Do Grant Makers Refuse to Fund It?
Donors should recognize that new technology-fueled communications and marketing tools allow grantees to get the word out about the critical services they provide — especially during a crisis when people aren’t sure where to turn.
By Lisa David
Contributor