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Fundraising From Individuals

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How St. Jude Raised $4.5 Billion in Bequests in a Decade

How St. Jude Raised $4.5 Billion in Bequests in a Decade

Leaders say trust, technology, and high-touch relationships are the keys to building a planned-giving powerhouse.

Meet the Man Who Revitalized the Louvre’s U.S. Donors

Meet the Man Who Revitalized the Louvre’s U.S. Donors

Thomas Moore says curiosity, in‑person meetings, and strong boundaries matter more than polished pitches. His advice: lead with sincerity, protect your team, and make every donor touchpoint worth someone’s time.

Tax Law to Cost Charities $5.7 Billion. What to Do Now.

Tax Law to Cost Charities $5.7 Billion. What to Do Now.

The research focuses on two anticipated effects of the tax law: an annual loss of billions from donors who itemize their taxes and an influx of 8 million small-dollar donors lured back to charitable giving by the tax breaks.

What Nonprofits Get Wrong About Gen Z Donors Like Me

What Nonprofits Get Wrong About Gen Z Donors Like Me

Nonprofits are obsessed with cracking the Gen Z code — but one insider says the real problem is that they're asking the wrong questions.

Tax Changes Drove a DAF Boom. Here’s How to Unlock More Giving.

Tax Changes Drove a DAF Boom. Here’s How to Unlock More Giving.

With DAF assets at an all-time high, experts share proven ways to reach donors and move them to give.

The Combined Federal Campaign Goes Dark

The Combined Federal Campaign Goes Dark

After more than 60 years, the federal workplace giving effort appears to be shutting down.

Tax Breaks Could Nudge Cautious Donors to Give More

Tax Breaks Could Nudge Cautious Donors to Give More

A recent survey found that three-quarters of respondents didn’t know about the new tax-law changes.

Jeffrey Epstein’s Ties With Academics Show Why Screening Potential Donors Matters

Jeffrey Epstein’s Ties With Academics Show Why Screening Potential Donors Matters

Most universities screen potential donors, but they may step up those policies and procedures.

Why Monthly Giving Is the Secret Weapon for Sustainable Fundraising

Why Monthly Giving Is the Secret Weapon for Sustainable Fundraising

Monthly giving reliably provides big chunks of revenue because donors stick with the programs. 

45 Arts Nonprofits Join Forces to Buck National Giving Trends

45 Arts Nonprofits Join Forces to Buck National Giving Trends

An arts collaborative went from raising $3.8 million in 2021 to $9 million in the 2025 campaign.

What Boosts Giving After a Disaster

What Boosts Giving After a Disaster

How charities can make their campaigns more effective – whether the cause is close to home or far away.

How Americans Feel About Crowdsourcing

How Americans Feel About Crowdsourcing

Some kinds of requests resonate more with potential donors than others.

5 Trends That Will Shape Fundraising in 2026

5 Trends That Will Shape Fundraising in 2026

How AI, the new tax law, an uncertain economy, and more will change how nonprofits raise money.

Donors Are Vetting You on LinkedIn. Here’s How to Win Them Over.

Donors Are Vetting You on LinkedIn. Here’s How to Win Them Over.

Four ways to leverage LinkedIn to burnish your reputation with donors.

Most U.S. Adults Aren’t Making Year-End Charitable Gifts, New Poll Finds

Most U.S. Adults Aren’t Making Year-End Charitable Gifts, New Poll Finds

About half U.S. adults say they've already made their charitable contributions for 2025.

5 Ways to Grow Your Planned Gifts

5 Ways to Grow Your Planned Gifts

Experts share practical ways to make your legacy-giving program thrive.