{"id":4402231129418,"date":"2025-08-21T11:00:00","date_gmt":"2025-08-21T11:00:00","guid":{"rendered":"https:\/\/www.philanthropy.com\/pmljymmgltso\/"},"modified":"2026-02-27T10:47:52","modified_gmt":"2026-02-27T15:47:52","slug":"why-big-gifts-dropped-in-2025-and-will-soon-rise","status":"publish","type":"post","link":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/","title":{"rendered":"Why Big Gifts Dropped in 2025 and Will Soon Rise"},"content":{"rendered":"<div class=\"ArticlePage-articleContainer\">\n<div class=\"ArticlePage-articleBody contentBody\">\n<!--BrightspotCmsObjectBegin {\"id\":\"00000198-befd-d546-addd-feff1dea0000\",\"typeLabel\":\"Rich Text\"}--><\/p>\n<div class=\"RichTextArticleBody\">\n<div class=\"RichTextArticleBody-body RichTextBody\">\n<p>When Nike co-founder Phil Knight and Texas financier David Booth recently announced gifts of $2 billion and $300 million, respectively, the donations were among only 12 known gifts of $100 million or more from the first half of 2025 \u2014 down from 18 big gifts from the first half of 2024. But major-gift experts say that decline doesn\u2019t tell the whole story. <\/p>\n<p>Big gifts have appeared particularly slow this year for several reasons, they say. Chief among them is that rich donors are waiting to see what the new tax-law changes mean for them.<\/p>\n<p><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bfcd-d58b-afbc-bfef3f7d0000\",\"typeLabel\":\"Module\"}--><\/p>\n<div class=\"Enhancement\" data-align-right=\"\">\n<div class=\"Enhancement-item\"><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bfcd-d58b-afbc-bfef3f7d0000\",\"typeLabel\":\"Module\"}--><br \/>\n<!--BrightspotCmsObjectBegin {\"id\":\"00000198-bfcd-d58b-afbc-bfef3f980005\",\"typeLabel\":\"Sidebar Module\"}--><\/p>\n<div class=\"SidebarModule\">\n<div class=\"SidebarModule-title\">\n<h4>How to Land a Major Gift in 2025<\/h4>\n<\/div>\n<div class=\"SidebarModule-body\">\n<ul>\n<li>Understand your big donors\u2019 philanthropy and what they hope to accomplish with it.<\/li>\n<li>Thank wealthy donors for their past gifts and show them the impact their giving has had on your organization.<\/li>\n<li>Ask major donors paying off a multiyear pledge if they would like to accelerate their payment to take advantage of the current tax climate, which is more generous to them this year than it will be in 2026.<\/li>\n<li>Ask major donors who typically make their annual gift in the early months of a calendar year to give before the end of the year while the old tax benefits are still in place.<\/li>\n<li>Review which big donors give through a donor-advised fund and encourage them to give now instead of next year.<\/li>\n<li>Determine which younger donors are starting their estate planning and begin talking with them about the value of supporting your organization.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd-->\n<\/div>\n<\/div>\n<p><!--BrightspotCmsObjectEnd--><\/p>\n<p>\u201cMany donors may have been holding back on their giving because they wanted to see how the tax code played out,\u201d Laura MacDonald, founder of the Benefactor Group, a fundraising consulting firm, said. \u201cEvery time there\u2019s been a significant change to the tax code, there\u2019s then a significant bump in giving in the fourth quarter of the year.\u201d<\/p>\n<p>President Trump\u2019s <!--BrightspotCmsObjectBegin {\"id\":\"00000198-befe-d546-addd-fefef64d0000\",\"typeLabel\":\"Link\"}--><!--BrightspotCmsObjectBegin {\"id\":\"00000198-befe-d546-addd-fefef64d0000\",\"typeLabel\":\"Link\"}--><a class=\"Link\" href=\"https:\/\/www.philanthropy.com\/article\/big-gifts-and-the-new-tax-law-boom-now-bust-later\">One Big Beautiful Bill Act, <\/a><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd-->signed into law July 4, removed some of the tax breaks that have benefited wealthy donors and have encouraged them to give to charity. Since changes to the tax code don\u2019t take effect until 2026, experts say nonprofits could see some major windfalls in year-end big gifts as rich donors rush to make use of current tax breaks.<\/p>\n<p>Another likely cause for the decrease in publicized mega-gifts is due to extreme partisan politics. MacDonald, who served a two-year term as chair of the Giving USA Foundation several years ago, said some rich donors may be making big gifts quietly because they want to avoid attention from the public or the federal government.<\/p>\n<p>Economic forces are also playing a role, causing many ultra-wealthy donors to take a wait-and-see approach to giving big gifts, Bonnie Devlin, managing principal at the fundraising consultancy Washburn McGoldrick, said.<\/p>\n<p>\u201cMy clients are not hearing people say \u2018no\u2019 to big giving,\u201d Devlin said. \u201cWhat [donors] are saying is they have to figure out when to make the gift and what assets to use.\u201d<\/p>\n<p>Some wealthy donors whose fortunes are tied to industries affected by the Trump administration\u2019s tariffs \u2014 like retail and car dealerships \u2014 are also waiting to see how the tariffs could affect the economic environment.<\/p>\n<p>\u201cI don\u2019t think it\u2019s completely played out yet,\u201d Devlin said. \u201cI think it\u2019s going to be interesting to watch what happens this fall and in December.\u201d<\/p>\n<p><!--BrightspotCmsObjectBegin {\"id\":\"00000199-fa50-d0a8-adff-fb562f150001\",\"typeLabel\":\"Module\"}--><\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\"><!--BrightspotCmsObjectBegin {\"id\":\"00000199-fa50-d0a8-adff-fb562f150001\",\"typeLabel\":\"Module\"}--><br \/>\n<!--BrightspotCmsObjectBegin {\"id\":\"00000171-beba-d66a-a177-bffb161f0000\",\"typeLabel\":\"DFP Ad\"}--><\/p>\n<div class=\"GoogleDfpAd-container\">\n<div class=\"GoogleDfpAd-label\">ADVERTISEMENT<\/div>\n<div class=\"GoogleDfpAd\" data-lazy-load=\"\" data-slot-adsizemap=\"[[[992, 0], [728, 90], [300, 250]], [[0, 0], [300, 250]]]\" data-slot-pagetype=\"article\" data-slot-sizes=\"[[728, 90], [300, 250]]\" data-slot-tile=\"1\" data-timed-refresh=\"true\" id=\"googleAd43824481-c07c-49c3-a4bd-c9d9bbc96828\">\n<span class=\"GoogleDfpAd-placeholder\"><\/span>\n<\/div>\n<\/div>\n<p><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd-->\n<\/div>\n<\/div>\n<p><!--BrightspotCmsObjectEnd--><\/p>\n<p>Both Devlin and MacDonald also point out that attracting eight-and-nine-figure gifts is a long game, and those kinds of gifts generally do not happen quickly.<\/p>\n<p>Major gifts are often the result of years of relationship-building and stewardship. The recent mega-gifts from Knight and Booth are case in point.<\/p>\n<p><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bf01-d2f3-a9fe-ff89b2880000\",\"typeLabel\":\"Link\"}--><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bf01-d2f3-a9fe-ff89b2880000\",\"typeLabel\":\"Link\"}--><a class=\"Link\" href=\"https:\/\/www.philanthropy.com\/article\/and-2-billion-more-phil-and-penny-knight-strike-again-with-mega-gift\">Phil and Penny Knight\u2019s $2 billion gift<\/a><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd--> to Oregon Health &amp; Science University\u2019s Knight Cancer Institute was the result of a relationship between OHSU professor David Druker, one of the country\u2019s most celebrated cancer researchers, and the Knights, which began nearly two decades ago. Impressed with Druker\u2019s work, the couple gave OHSU three nine-figure donations before this latest windfall, starting with their <!--BrightspotCmsObjectBegin {\"id\":\"00000198-bf01-d58b-afbc-bf2723300000\",\"typeLabel\":\"Link\"}--><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bf01-d58b-afbc-bf2723300000\",\"typeLabel\":\"Link\"}--><a class=\"Link\" href=\"https:\/\/www.philanthropy.com\/article\/nike-co-founder-pledges-100-million-to-oregon-cancer-institute\/\">$100 million naming gift <\/a><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd-->in 2008.<\/p>\n<p><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bf06-df8f-a7da-bf6f64230000\",\"typeLabel\":\"Link\"}--><!--BrightspotCmsObjectBegin {\"id\":\"00000198-bf06-df8f-a7da-bf6f64230000\",\"typeLabel\":\"Link\"}--><a class=\"Link\" href=\"https:\/\/kuathletics.com\/news\/2025\/8\/13\/football-ku-athletics-receives-historic-300-million-gift-from-longtime-donor-and-alumnus-david-booth\" target=\"_blank\">David Booth\u2019s $300 million gift to University of Kansas Athletics<\/a><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd--> came after more than 50 years of relationship-building, starting when the financier graduated from the university in the late 1960s and continuing through Booth\u2019s $2.5 million donation in 2013 to help pay for a new business school building and his $50 million gift in 2017 for athletics.<\/p>\n<p>Regardless of whether an era is marked by turmoil or peace and prosperity, Dan Martin, president of the university\u2019s endowment, said there is no magical solution to landing major gifts from rich donors. It takes long-term relationship-building.<\/p>\n<p>\u201cIt was really just through conversations with him over the years, making those touch points and developing a real relationship with him over time,\u201d Marin said. \u201cFor us, it hasn\u2019t been anything more than that.\u201d<\/p>\n<p><i>To learn more about America\u2019s wealthiest philanthropists, see the Chronicle\u2019s <\/i><!--BrightspotCmsObjectBegin {\"id\":\"00000198-c2cf-d58b-afbc-faef297f0000\",\"typeLabel\":\"Link\"}--><!--BrightspotCmsObjectBegin {\"id\":\"00000198-c2cf-d58b-afbc-faef297f0000\",\"typeLabel\":\"Link\"}--><a class=\"Link\" href=\"https:\/\/www.philanthropy.com\/article\/the-philanthropy-50\/#id=browse_2024\" target=\"_blank\"><i>annual Philanthropy 50 report <\/i><\/a><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd--><i>on the most generous U.S. donors<\/i><i>. And check out our <\/i><!--BrightspotCmsObjectBegin {\"id\":\"00000198-c2cf-d2f3-a9fe-dbcfbc0d0000\",\"typeLabel\":\"Link\"}--><!--BrightspotCmsObjectBegin {\"id\":\"00000198-c2cf-d2f3-a9fe-dbcfbc0d0000\",\"typeLabel\":\"Link\"}--><a class=\"Link\" href=\"https:\/\/www.philanthropy.com\/article\/big-charitable-gifts#id=table\" target=\"_blank\"><i>database of gifts<\/i><\/a><!--BrightspotCmsObjectEnd--><!--BrightspotCmsObjectEnd--><i> of $1 million or more to see who else is giving big to charity.<\/i><\/p>\n<\/div>\n<\/div>\n<p><!--BrightspotCmsObjectEnd-->\n<\/div>\n<\/div>\n<div class=\"ArticlePage-questionsConcerns\">\n<span><i>We welcome your thoughts and questions about this article. Please <a aria-labelledby=\"email the editors\" href=\"mailto:editormail@philanthropy.com\" role=\"link\">email the editors<\/a> or <a aria-labelledby=\"submit a letter to the editor\" href=\"mailto:letters@philanthropy.com\" role=\"link\">submit a letter<\/a> for publication.<\/i><\/span>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tax-code changes and other political and economic forces are causing some ultra-wealthy donors to wait until the end of the year or to give quietly.<\/p>\n","protected":false},"author":363941,"featured_media":4402231129422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","cop_editorial_slug":"","cop_asana_id":"","editorial_asana_id":"","editorial_doc_id":"","footnotes":""},"categories":[81925],"issue":[],"profile":[],"role":[191050,191051],"series":[],"topic":[191082,191093,191086],"coauthors":[188396],"class_list":{"0":"post-4402231129418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-news","8":"role-fundraising","9":"role-giving","10":"topic-donor-advised-funds","11":"topic-major-gift-fundraising","12":"topic-philanthropists","14":"has-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Big Gifts Dropped in 2025 and Will Soon Rise &#8211; Chronicle of Philanthropy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Big Gifts Dropped in 2025 and Will Soon Rise\" \/>\n<meta property=\"og:description\" content=\"Tax-code changes and other political and economic forces are causing some ultra-wealthy donors to wait until the end of the year or to give quietly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\" \/>\n<meta property=\"og:site_name\" content=\"Chronicle of Philanthropy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ChronicleOfPhilanthropy\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T15:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Di Mento\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Philanthropy\" \/>\n<meta name=\"twitter:site\" content=\"@Philanthropy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\"},\"author\":{\"name\":\"Maria Di Mento\",\"@id\":\"https:\/\/www.philanthropy.com\/#\/schema\/person\/0ab994104644c74e8bc9433c2de35e76\"},\"headline\":\"Why Big Gifts Dropped in 2025 and Will Soon Rise\",\"datePublished\":\"2025-08-21T11:00:00+00:00\",\"dateModified\":\"2026-02-27T15:47:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\"},\"wordCount\":858,\"image\":{\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\",\"url\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\",\"name\":\"Why Big Gifts Dropped in 2025 and Will Soon Rise &#8211; Chronicle of Philanthropy\",\"isPartOf\":{\"@id\":\"https:\/\/www.philanthropy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg\",\"datePublished\":\"2025-08-21T11:00:00+00:00\",\"dateModified\":\"2026-02-27T15:47:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.philanthropy.com\/#\/schema\/person\/0ab994104644c74e8bc9433c2de35e76\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage\",\"url\":\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg\",\"contentUrl\":\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Getty Images\/iStockphoto\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.philanthropy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Big Gifts Dropped in 2025 and Will Soon Rise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.philanthropy.com\/#website\",\"url\":\"https:\/\/www.philanthropy.com\/\",\"name\":\"Chronicle of Philanthropy\",\"description\":\"News, Opinion and Advice about Philanthropic Giving\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.philanthropy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.philanthropy.com\/#\/schema\/person\/0ab994104644c74e8bc9433c2de35e76\",\"name\":\"Maria Di Mento\",\"description\":\"Maria directs the Chronicle of Philanthropy\u2019s annual Philanthropy 50, a comprehensive report on America\u2019s most-generous donors. She writes about wealthy philanthropists, family and legacy foundations, next generation philanthropy, arts organizations, key trends and insights related to high-net-worth donors, and other topics.\",\"url\":\"https:\/\/www.philanthropy.com\/author\/maria-di-mento\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Big Gifts Dropped in 2025 and Will Soon Rise &#8211; Chronicle of Philanthropy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/","og_locale":"en_US","og_type":"article","og_title":"Why Big Gifts Dropped in 2025 and Will Soon Rise","og_description":"Tax-code changes and other political and economic forces are causing some ultra-wealthy donors to wait until the end of the year or to give quietly.","og_url":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/","og_site_name":"Chronicle of Philanthropy","article_publisher":"https:\/\/www.facebook.com\/ChronicleOfPhilanthropy","article_published_time":"2025-08-21T11:00:00+00:00","article_modified_time":"2026-02-27T15:47:52+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg","type":"image\/jpeg"}],"author":"Maria Di Mento","twitter_card":"summary_large_image","twitter_creator":"@Philanthropy","twitter_site":"@Philanthropy","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#article","isPartOf":{"@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/"},"author":{"name":"Maria Di Mento","@id":"https:\/\/www.philanthropy.com\/#\/schema\/person\/0ab994104644c74e8bc9433c2de35e76"},"headline":"Why Big Gifts Dropped in 2025 and Will Soon Rise","datePublished":"2025-08-21T11:00:00+00:00","dateModified":"2026-02-27T15:47:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/"},"wordCount":858,"image":{"@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/","url":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/","name":"Why Big Gifts Dropped in 2025 and Will Soon Rise &#8211; Chronicle of Philanthropy","isPartOf":{"@id":"https:\/\/www.philanthropy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage"},"image":{"@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg","datePublished":"2025-08-21T11:00:00+00:00","dateModified":"2026-02-27T15:47:52+00:00","author":{"@id":"https:\/\/www.philanthropy.com\/#\/schema\/person\/0ab994104644c74e8bc9433c2de35e76"},"breadcrumb":{"@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#primaryimage","url":"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg","contentUrl":"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/10\/news-dimentoboothdearthofbiggifts-istock-1454087695-scaled.jpg","width":2560,"height":1707,"caption":"Getty Images\/iStockphoto"},{"@type":"BreadcrumbList","@id":"https:\/\/www.philanthropy.com\/news\/why-big-gifts-dropped-in-2025-and-will-soon-rise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.philanthropy.com\/"},{"@type":"ListItem","position":2,"name":"Why Big Gifts Dropped in 2025 and Will Soon Rise"}]},{"@type":"WebSite","@id":"https:\/\/www.philanthropy.com\/#website","url":"https:\/\/www.philanthropy.com\/","name":"Chronicle of Philanthropy","description":"News, Opinion and Advice about Philanthropic Giving","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.philanthropy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.philanthropy.com\/#\/schema\/person\/0ab994104644c74e8bc9433c2de35e76","name":"Maria Di Mento","description":"Maria directs the Chronicle of Philanthropy\u2019s annual Philanthropy 50, a comprehensive report on America\u2019s most-generous donors. She writes about wealthy philanthropists, family and legacy foundations, next generation philanthropy, arts organizations, key trends and insights related to high-net-worth donors, and other topics.","url":"https:\/\/www.philanthropy.com\/author\/maria-di-mento\/"}]}},"_links":{"self":[{"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/posts\/4402231129418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/users\/363941"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/comments?post=4402231129418"}],"version-history":[{"count":0,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/posts\/4402231129418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/media\/4402231129422"}],"wp:attachment":[{"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/media?parent=4402231129418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/categories?post=4402231129418"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/issue?post=4402231129418"},{"taxonomy":"profile","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/profile?post=4402231129418"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/role?post=4402231129418"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/series?post=4402231129418"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/topic?post=4402231129418"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.philanthropy.com\/wp-json\/wp\/v2\/coauthors?post=4402231129418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}