{"id":4402231146163,"date":"2025-11-12T11:35:00","date_gmt":"2025-11-12T16:35:00","guid":{"rendered":"https:\/\/www.philanthropy.com\/?p=4402231146163"},"modified":"2025-11-13T17:25:27","modified_gmt":"2025-11-13T22:25:27","slug":"new-challenges-to-nonprofit-operations-in-2026","status":"publish","type":"post","link":"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/","title":{"rendered":"Survival Strategies for Struggling Nonprofits in 2026"},"content":{"rendered":"\n<p class=\"has-small-font-size\">This collection of essays is part of a <a href=\"https:\/\/www.philanthropy.com\/predictions\/\"><strong>special package<\/strong><\/a> of predictions from sector leaders and thinkers about what lies ahead in 2026 and how to respond to what will likely be another unprecedented year for the nonprofit world. Read more predictions about <a href=\"https:\/\/www.philanthropy.com\/opinion\/major-donor-giving-in-2026\/\"><strong>Major Donor Giving<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/foundation-giving-in-2026\/\"><strong>Foundation Giving<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/defending-democracy-in-2026\/\"><strong>Democracy and Threats to the Sector<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/ais-impact-on-fundraising-in-2026\/\"><strong>Fundraising and AI<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/standing-up-for-equity-in-2026\/\"><strong>Equity Efforts<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\"><strong>Nonprofit Operations<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/policy-changes-in-2026\/\"><strong>Policy Changes<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/bridging-divides-in-2026\/\"><strong>Bridge Building<\/strong><\/a><strong>, <\/strong>and<strong> <\/strong><a href=\"https:\/\/www.philanthropy.com\/opinion\/five-year-predictions\/\"><strong>Predictions for 2030<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-gray-200-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-amid-existential-threats-communications-as-a-survival-tool\">Amid Existential Threats, Communications as a Survival Tool<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"539\" src=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Matt-Watkins_Digital-670x539.png\" alt=\"\" class=\"wp-image-4402231424918\" style=\"width:550px\" srcset=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Matt-Watkins_Digital-670x539.png 670w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Matt-Watkins_Digital-520x418.png 520w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Matt-Watkins_Digital-330x265.png 330w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Matt-Watkins_Digital-600x483.png 600w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Matt-Watkins_Digital.png 1865w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"h-matt-watkins\">Matt Watkins<\/h5>\n\n\n\n<p>In 2025, <a href=\"https:\/\/www.philanthropy.com\/article\/pro-bono-services-ramping-up-for-nonprofits-facing-funding-cuts-and-legal-threats\">budget cuts<\/a>,<a href=\"https:\/\/www.philanthropy.com\/article\/whats-at-stake-for-nonprofits-with-a-government-shutdown-looming\"> shutdowns<\/a>, and <a href=\"https:\/\/www.philanthropy.com\/article\/philanthropy-leaders-decry-trumps-order-to-investigate-liberal-groups\">political policing<\/a> stripped away the idea that nonprofit work \u2014 and speech \u2014 can remain neutral. Next year will test whether nonprofits can still speak freely at all. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-300-color\">Communication is no longer background noise. It\u2019s a battlefield.<\/mark><\/strong><\/p>\n\n\n\n<p>In my work with coalitions and grant makers, I\u2019ve seen both silence and defiance take hold this year. Some groups have scrapped communications plans overnight, fearing retaliation. Others have rewritten their plans to push harder, taking risks even when resources were on the line. That split will define 2026.<\/p>\n\n\n\n<p>The path nonprofits take will be characterized by three distinct approaches to communications and speech:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shelter speech: groups that go quiet, convinced survival depends on caution and self-censorship<\/li>\n\n\n\n<li>Struggle speech: organizations that speak louder and double down on equity, organizing, and direct service for people under attack<\/li>\n\n\n\n<li>Solidarity speech: nonprofits that adopt a plain, unifying voice that resonates from church basements to union halls to food pantries. They will insist that food, housing, care, and dignity aren\u2019t partisan causes but the shared necessities of democracy itself.<\/li>\n<\/ul>\n\n\n\n<p>Philanthropy\u2019s leaders are morally obligated to push for the second and third paths. When funders put their weight behind resilience and solidarity, they give smaller organizations cover to keep speaking.<\/p>\n\n\n\n<p>Nonprofits have always been political because they operate where government, business, and community overlap. What\u2019s new is that the Trump administration is now casting them as partisan and treating them as dangerous. In 2026, communication will matter less as branding and more as a tool for survival. The challenge won\u2019t just be to tell compelling stories but to protect the ability to speak and be heard.<\/p>\n\n\n\n<p><em>Matt Watkins, the CEO and principal consultant at Watkins Public Affairs, writes the \u201cWatch Your Language\u201d column for the Chronicle of Philanthropy.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-job-no-1-for-nonprofits-rebuild-trust-among-burned-out-staff\">Job No. 1 for Nonprofits: Rebuild Trust Among Burned Out Staff<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"539\" src=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Sidney-Abrams_Digital-670x539.png\" alt=\"\" class=\"wp-image-4402231424919\" style=\"width:550px\" srcset=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Sidney-Abrams_Digital-670x539.png 670w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Sidney-Abrams_Digital-520x418.png 520w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Sidney-Abrams_Digital-330x265.png 330w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Sidney-Abrams_Digital-600x483.png 600w, https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/Sidney-Abrams_Digital.png 1865w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"h-sidney-abrams\">Sidney Abrams<\/h5>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-300-color\">The biggest human resources challenge facing nonprofit leaders in 2026 will be rebuilding trust within their organizations.<\/mark><\/strong><\/p>\n\n\n\n<p>I lead a team of consultants who work with hundreds of nonprofits navigating the political and economic shocks of 2025 \u2014<a href=\"https:\/\/www.philanthropy.com\/article\/keep-your-money-some-nonprofits-push-back-on-federal-funding-freezes-others-take-a-quiet-approach\"> federal funding freezes,<\/a> rollback of<a href=\"https:\/\/www.philanthropy.com\/article\/the-dei-dilemma-fight-back-or-duck-and-cover\"> diversity, equity, and inclusion initiatives<\/a>, and increased<a href=\"https:\/\/www.philanthropy.com\/article\/trump-threatens-progressive-foundations-but-proving-wrongdoing-would-be-difficult\"> scrutiny<\/a> of nonprofits.&nbsp; While missions vary, the resulting HR issues are strikingly similar. Employees are<a href=\"https:\/\/www.philanthropy.com\/article\/fundraiser-burnout-is-hurting-charities-new-report-explains-why-offers-fixes\"> burned out<\/a> and frustrated over unclear communication, lack of psychological safety, and misalignment with leaders about mission and strategy. Nonprofit leaders in turn are struggling to retain staff and maintain morale amid constant change.<\/p>\n\n\n\n<p>The nonprofits that are thriving, on the other hand, are those where trust is actively cultivated, not assumed. Leaders are transparent about decisions, responsive to feedback, and intentional about culture. And HR practices aren\u2019t rote and transactional, but empathetic, equitable, and inclusive.<\/p>\n\n\n\n<p>In 2026, nonprofit leaders will need to invest in emotionally intelligent leadership development and create safe channels for staff to express concerns. These aren\u2019t just HR strategies. They\u2019re trust-building tools.<\/p>\n\n\n\n<p>The sector is at a crossroads. The nonprofits that value trust will retain talent and deliver on their missions more effectively. Those that don\u2019t risk losing not just their people, but their purpose.<\/p>\n\n\n\n<p><em>Sidney Abrams is the managing principal of the nonprofit practice at Nonprofit HR, part of OneDigital.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\">Photos: Courtesy of Matt Watkins; Nonprofit HR, Powered by OneDigital<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predictions for the Year Ahead <\/p>\n","protected":false},"author":365392,"featured_media":4402231425211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","cop_editorial_slug":"","cop_asana_id":"","editorial_asana_id":"","editorial_doc_id":"","footnotes":""},"categories":[82013],"issue":[192218],"profile":[],"role":[191050,191049],"series":[],"topic":[191095,191093],"coauthors":[190357],"class_list":{"0":"post-4402231146163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-opinion","8":"issue-november-2025","9":"role-fundraising","10":"role-leading","11":"topic-foundation-giving","12":"topic-major-gift-fundraising","14":"has-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Survival Strategies for Struggling Nonprofits in 2026 &#8211; Chronicle of Philanthropy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survival Strategies for Struggling Nonprofits in 2026\" \/>\n<meta property=\"og:description\" content=\"Predictions for the Year Ahead\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Chronicle of Philanthropy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ChronicleOfPhilanthropy\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T16:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T22:25:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/iStock-1191374857-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"No Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Philanthropy\" \/>\n<meta name=\"twitter:site\" content=\"@Philanthropy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\"},\"author\":{\"name\":\"No Author\",\"@id\":\"https:\/\/www.philanthropy.com\/#\/schema\/person\/092f4a12bd7d799e1cd85bb63719a66e\"},\"headline\":\"Survival Strategies for Struggling Nonprofits in 2026\",\"datePublished\":\"2025-11-12T16:35:00+00:00\",\"dateModified\":\"2025-11-13T22:25:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\"},\"wordCount\":623,\"image\":{\"@id\":\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/iStock-1191374857-scaled.jpg\",\"articleSection\":[\"Opinion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\",\"url\":\"https:\/\/www.philanthropy.com\/opinion\/new-challenges-to-nonprofit-operations-in-2026\/\",\"name\":\"Survival Strategies for Struggling Nonprofits in 2026 &#8211; 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