{"id":4402231449207,"date":"2025-11-20T00:00:40","date_gmt":"2025-11-20T05:00:40","guid":{"rendered":"https:\/\/www.philanthropy.com\/?post_type=product&#038;p=4402231449207"},"modified":"2026-05-08T01:35:48","modified_gmt":"2026-05-08T05:35:48","slug":"how-to-secure-general-operating-support-amid-tight-competition","status":"publish","type":"product","link":"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/","title":{"rendered":"How to Secure General Operating Support Amid Tight Competition"},"content":{"rendered":"<p><strong>Fundraising Webinar originally aired on April, 23, 2026<\/strong><\/p>\n<p>In times of tighter budgets, economic uncertainty, and growing needs for services, nonprofits urgently need the security that general operating support provides. More than 75 percent of charities saw higher demand for their programs during the past year, but fewer than half expanded their operating budgets, one study finds.<\/p>\n<p>Yet, as the need for unrestricted funding increases, so does the competition. <strong>How can you best position your organization to secure general operating support in 2026 and improve your odds of success?<\/strong><\/p>\n<p>Join this 75-minute webinar to learn from the head of a foundation that has tripled this form of support in recent years and the top fundraiser at a nonprofit that brings in nearly three-quarters of its fundraising revenue from unrestricted gifts.<\/p>\n<p>They\u2019ll explain key ways to ensure your organization is well-prepared to seek general operating support \u2014 and how to frame your request when you\u2019re ready. You\u2019ll also learn how to nurture the type of donor relationships that lead to flexible funding, tell a holistic story about your work to inspire this form of support, and help donors understand your organization\u2019s impact before seeing your application.<\/p>\n<p>Plus, you\u2019ll get insider tips for how to craft a proposal that stands out and instills confidence in grant makers, even if your organization is struggling financially.<\/p>\n<p><strong>You\u2019ll learn how to<\/strong>:<\/p>\n<ul>\n<li>Build trust with funders to lay the groundwork for general operating support<\/li>\n<li>Make a strong case for flexible funding in proposals and donor conversations<\/li>\n<li>Show how investing in your whole organization leads to long-term impact<\/li>\n<\/ul>\n<p><em>To register on behalf of another person, group, international registrations or request other accommodations, please contact <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.chronicle.com%2FOTMxLUVLQS0yMTgAAAGCUK8jSRBfLqPjP4LR2nux328d1KexMgg_i52W3qyXLjH1ifp27lpzwutg7JFTjoXns1NHTB4%3D&amp;data=04%7C01%7Cdrew.lindsay%40philanthropy.com%7C3ef72489fa194ddb02b308d9e50528cd%7Cd6ac7fd16f2446a49996bfcc1b587137%7C0%7C0%7C637792632614665664%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=PpDCu%2FggNOi1L3k9nLfP41uM3O%2B%2F6%2BaoWxFQL9UdO3A%3D&amp;reserved=0\">events@philanthropy.com<\/a> (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information. For additional questions, please visit our <a href=\"https:\/\/www.philanthropy.com\/webinars-frequently-asked-questions\/\"><strong>FAQ page<\/strong><\/a>.\u00a0<\/em><\/p>\n<p><strong>This webinar is worth 1.25 CFRE credits.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4402231426528 alignleft\" src=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2025\/11\/CFRE-ConEdLogo-2026.png\" alt=\"CFRE 2026\" width=\"118\" height=\"125\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fundraising Webinar originally aired on April, 23, 2026 In times of tighter budgets, economic uncertainty, and growing needs for services, nonprofits urgently need the security that general operating support provides. More than 75 percent of charities saw higher demand for their programs during the past year, but fewer than half expanded their operating budgets, one [&hellip;]<\/p>\n","protected":false},"featured_media":4402231449238,"template":"","meta":{"_acf_changed":false,"content-type":""},"issue":[],"role":[191050],"topic":[191087,191089,191083],"product_cat":[191040],"product_tag":[192238,32,33,37,40],"class_list":{"0":"post-4402231449207","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"role-fundraising","7":"topic-careers","8":"topic-grant-seeking","9":"topic-hiring-and-the-work-force","10":"product_cat-training","11":"product_tag-192238","12":"product_tag-corporate-support","13":"product_tag-corporate-support-webinars","14":"product_tag-on-demand","15":"product_tag-organizational-effectiveness","16":"post","17":"has-featured-image","19":"first","20":"instock","21":"virtual","22":"sold-individually","23":"purchasable","24":"product-type-simple"},"acf":{"webinar_date":"2026-04-23 14:00:00","pzb_redirect_url":"https:\/\/events.zoom.us\/ev\/Arc9cRIgOrD48uCXytviqBJtcyP_HcQiGfzOztuLIypVjw5jQUEy~ApLZ5vGsy_9JzAlTPFnYp2M6rIPbazcoudDb9LLXJwyeoDsbSJ2y-fw9hg","zoom_event_id":"QoCKi6O0QSGGEAyqPe8LXQ","zoom_premium_ticket_id":"AwjVG8SuSwKIpU3WEP6RUw","product_video_url":"https:\/\/vimeo.com\/1186019062","add_to_cart_language":"To request other accommodations, please email events@philanthropy.com."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Secure General Operating Support Amid Tight Competition &#8211; Chronicle of Philanthropy<\/title>\n<meta name=\"description\" content=\"Learn how to secure flexible funding in a competitive landscape. This expert-led webinar shares proven strategies to strengthen your proposal and help your nonprofit stand out to funders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Secure General Operating Support Amid Tight Competition\" \/>\n<meta property=\"og:description\" content=\"Learn how to secure flexible funding in a competitive landscape. This expert-led webinar shares proven strategies to strengthen your proposal and help your nonprofit stand out to funders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"Chronicle of Philanthropy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ChronicleOfPhilanthropy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T05:35:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2026\/02\/2026-Webinar_Woo_1072x603_webinars_042326-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Philanthropy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/\",\"url\":\"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/\",\"name\":\"How to Secure General Operating Support Amid Tight Competition &#8211; Chronicle of Philanthropy\",\"isPartOf\":{\"@id\":\"https:\/\/www.philanthropy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.philanthropy.com\/store\/training\/how-to-secure-general-operating-support-amid-tight-competition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.philanthropy.com\/wp-content\/uploads\/2026\/02\/2026-Webinar_Woo_1072x603_webinars_042326-scaled.jpg\",\"datePublished\":\"2025-11-20T05:00:40+00:00\",\"dateModified\":\"2026-05-08T05:35:48+00:00\",\"description\":\"Learn how to secure flexible funding in a competitive landscape. 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