{"id":4402231458970,"date":"2026-03-24T07:00:00","date_gmt":"2026-03-24T11:00:00","guid":{"rendered":"https:\/\/www.philanthropy.com\/?p=4402231458970"},"modified":"2026-03-25T15:02:25","modified_gmt":"2026-03-25T19:02:25","slug":"is-your-team-afraid-of-ai-heres-the-fix","status":"publish","type":"post","link":"https:\/\/www.philanthropy.com\/solutions\/is-your-team-afraid-of-ai-heres-the-fix\/","title":{"rendered":"Is Your Team Afraid of AI? Here\u2019s the Fix"},"content":{"rendered":"\n

Dan Kershaw, executive director of the Canadian charity Furniture Bank, is an AI enthusiast. He led one of the first charity fundraising campaigns that used AI-generated images. The images depicted austere apartments with bare floors, piles of clothes for bedding, and cardboard boxes for tables. Most clients did not wish to share pictures of their homes so he used AI images to convey to donors the importance of the mission: preventing people from living with a roof over their heads but little more. <\/p>\n\n\n\n

Kershaw has implemented AI tools in various aspects of the nonprofit\u2019s work since then, and he\u2019s seen a common reaction among his staff.<\/p>\n\n\n\n

\u201cSome people are very curious about it,\u201d Kershaw says. \u201cMost people are not.\u201d<\/p>\n\n\n\n

Tim Lockie, founder of the Human Stack, a company that helps nonprofits integrate  technology, finds that most people are ambivalent. \u201cYour skeptics who are resistant or reluctant or your users that are the most enthusiastic account for less than 10 percent of all of your users,\u201d Lockie says. \u201cEverybody else is in that comfortable middle.\u201d<\/p>\n\n\n\n

So that means leaders have an opportunity to encourage staff to use technology in ways that help move the nonprofit forward. Lockie, Kershaw, and other nonprofit AI adopters recommend that leaders create some parameters for use, facilitate an open environment where people can try things out, and make learning easy.<\/p>\n\n\n\n

Laurie Soenen, executive director of advancement services and annual giving at the College of Charleston, who is in charge of an AI fundraiser, an avatar dubbed Alex, was initially hesitant herself. Alex emails and texts prospective donors, often sending information about events happening on campus that would be of interest to them. Prospects can opt out when Alex initially contacts them and explains that she is AI. But the key to getting more buy-in was helping staff understand how AI can make their jobs easier. She made it clear to staff that the virtual fundraiser would be interacting with prospects who hadn\u2019t had a lot of contact with the college recently. The goal was to warm up prospects so they would be more engaged when a human gift officer came calling. <\/p>\n\n\n\n

Now that Alex has begun to hand donors over to gift officers, they are seeing that this is a tool to help warm their prospects, not to take their prospects, Soenen says. \u201cAI cannot, in my opinion, do as good of a job as a human officer can. It can only get to a certain point, and then humans need to jump back in and manage that individual. And to secure those larger donations.\u201d <\/p>\n\n\n\n

Set Parameters: People Want Guidance<\/h2>\n\n\n\n

Some nonprofit professionals resist using AI out of fear that it will take their jobs or that it will make a big mistake that will harm the organization, says Lockie. To help allay concerns, it\u2019s important to have a framework for use that people can reference.<\/p>\n\n\n\n

Staff are often reluctant to try AI because they are unsure about what they can and can\u2019t do with it. Amy Starnes, chief innovation officer at the Best Friends Animal Society, says it is important to set parameters to help staff understand the guardrails for use. Fundraising.AI<\/a> offers a framework<\/a> nonprofits can use.<\/p>\n\n\n\n

She recommends designating a chief contact for AI-related questions \u2014 either at an organizational level for small groups or at team levels for larger nonprofits. \u201cThere are foundations that you need to put in place first,\u201d Starnes says.<\/p>\n\n\n\n

Ensure Psychological Safety<\/h2>\n\n\n\n

Once there are some parameters in place, it\u2019s important to set up an environment where staff feel comfortable using it, says Michael Kinney, vice president of donor systems and engagement at Children\u2019s Miracle Network.<\/p>\n\n\n\n

Allow people to use the technology in low-risk settings. Let them get their feet wet, and then deeper conversations can happen. <\/p>\n\n\n\n

\u201cWe can’t talk about ethics and bias and things when the majority of the people haven’t really experienced what AI is doing,\u201d Kershaw says. \u201cUntil you’re really working with it, it’s hard to be objective about it. I’m trying to raise everybody’s literacy so we can have shared conversations.\u201d<\/p>\n\n\n\n

Nathan Chappell, founder of Fundraising.AI<\/a>, describes psychological safety as having guidelines and allowing people to start small with things that are low stakes so a flub won\u2019t harm things. Have staffers find the \u201chighest yield but lowest risk problems to solve,\u201d Chappell says. \u201cThey’re not trying to use AI to do the biggest, boldest things right away.\u201d Have them look at an outdated, mundane, or routine problem that nobody likes and see how AI can solve that problem, Chappell says.<\/p>\n\n\n\n

Encourage Group Experimentation and Knowledge Sharing<\/h2>\n\n\n\n

For Kershaw, getting staff buy-in has meant talking about how AI is part of the future. \u201cYou can’t have volunteers and staff who say, No, no, not using a computer,\u201d Kershaw says. \u201cBut we are having conversations like this around AI.\u201d<\/p>\n\n\n\n

So to get people on board, he\u2019s demonstrating AI use personally but also creating opportunities for staff to test out AI in no- and low-stakes situations. For example, one afternoon, everyone tried \u201cvibe-coding\u201d \u2014 using plain language prompts to get AI to code a program. They had the aid of Lockie of the Human Stack and the company\u2019s free online tool, the Promptinator<\/a>, which takes plain language prompts and improves them so laypeople get better results. <\/p>\n\n\n\n

In this case, the Furniture Bank staff asked Gemini to code Christmas-theme versions of classic video games. \u201cThe group of 12 people who were in the room, they did Space Invaders, Pac-Man, all of that,\u201d Kershaw says. \u201cThen the learning occurred. AI came back and somebody says, \u2018That’s not working.\u2019 And that created the opportunity for, \u2018Is it working for you?\u2019 If you and I were working together, I’d share my results, and we could talk about what we did.\u201d<\/p>\n\n\n\n

Events like this are often accompanied with pizza to give it a fun, party feeling. \u201cEvery organization buys pizza for something,\u201d Kershaw says. \u201cSo I’m just saying, let’s celebrate it as we’re learning.\u201d<\/p>\n\n\n\n

\u201cWe actually do a lot of play,\u201d Kershaw says. \u201cWhen we’re learning something new, we start with, let’s play with it in a silly way. I find there’s a flywheel effect<\/a>.\u201d<\/p>\n\n\n\n

Starnes, of the Best Friends Animal Society, says getting staff using the technology is the most important thing.<\/p>\n\n\n\n

\u201cGetting hands-on is probably the thing that I encourage people to do the most to understand what it can mean,\u201d Starnes says. “You can watch all the webinars in the world. You can read all of the articles, all the news headlines that are coming out, but there really isn’t a substitute for playing with this stuff and seeing what the potential could be.\u201d\u00a0<\/p>\n\n\n\n

Furniture Bank also has a dedicated AI Guidance Slack channel where people can ask questions and share \u201call the crazy things\u201d they discover they can do with AI. <\/p>\n\n\n\n

Kinney, with the Children\u2019s Miracle Network, adds that having a shared forum where people can document how they\u2019re using the technology is important \u201cso that people aren’t starting back at square one in their own little silos of \u2018how do I use this?\u2019\u201d<\/p>\n\n\n\n

The Furniture Bank also will buy books and resources for the staff library on AI when staff members make recommendations. Kershaw says helping staff become comfortable using AI is imperative for it to be used successfully.<\/p>\n\n\n\n

\u201cIf organizations don’t do this, it’ll never happen,\u201d Kershaw says. \u201cAnd that really worries me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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