Fundraising Webinar originally aired on April, 23, 2026

In times of tighter budgets, economic uncertainty, and growing needs for services, nonprofits urgently need the security that general operating support provides. More than 75 percent of charities saw higher demand for their programs during the past year, but fewer than half expanded their operating budgets, one study finds.

Yet, as the need for unrestricted funding increases, so does the competition. How can you best position your organization to secure general operating support in 2026 and improve your odds of success?

Join this 75-minute webinar to learn from the head of a foundation that has tripled this form of support in recent years and the top fundraiser at a nonprofit that brings in nearly three-quarters of its fundraising revenue from unrestricted gifts.

They’ll explain key ways to ensure your organization is well-prepared to seek general operating support — and how to frame your request when you’re ready. You’ll also learn how to nurture the type of donor relationships that lead to flexible funding, tell a holistic story about your work to inspire this form of support, and help donors understand your organization’s impact before seeing your application.

Plus, you’ll get insider tips for how to craft a proposal that stands out and instills confidence in grant makers, even if your organization is struggling financially.

You’ll learn how to:

• Build trust with funders to lay the groundwork for general operating support
• Make a strong case for flexible funding in proposals and donor conversations
• Show how investing in your whole organization leads to long-term impact

To register on behalf of another person, group, international registrations or request other accommodations, please contact [email protected] (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information. For additional questions, please visit our FAQ page. 

This webinar is worth 1.25 CFRE credits.