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Woodrow Rosenbaum

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Woodrow Rosenbaum is chief data officer at GivingTuesday.

How to Fix Online Giving Platforms Without Cutting Off Donors

How to Fix Online Giving Platforms Without Cutting Off Donors

Three fundraising leaders argue the sector needs accountability standards for giving platforms — not legislation that could cut off billions in donations.

Is the Nonprofit World Afraid of Feelings?

Is the Nonprofit World Afraid of Feelings?

A personal and emotional connection to a cause, along with a strong sense of urgency, are the most important motivators for giving. Yet fundraisers continue to prioritize data-driven approaches that often discourage people from donating more.

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As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth

Donors are poised to give more during this time of crisis. Nonprofits can tap their generosity by explaining their needs and diversifying who receives their appeals.