America’s Favorite Charities Are Shifting Their Fundraising Strategies
It’s been half a decade of upheaval at the 100 biggest fundraising groups. What do their changing tactics tell us about the state of raising money today?
By Rasheeda Childress
Senior Editor, Fundraising
Raise Money Like America’s Favorite Charities With These Tips
Be bold, strengthen ties with donors, hire well, and other fundraising advice from America’s Favorite Charities.
By Rasheeda Childress
Senior Editor, Fundraising
Planned Giving Offers Steady Support for America’s Favorite Charities
With the great wealth transfer coming, now is a great time for nonprofits of all sizes to start a deferred-giving program.
By Rasheeda Childress
Senior Editor, Fundraising
How America’s Favorite Charities Are Figuring Out Tech
An inside look at how America’s Favorite Charities use technology to improve the donor experience and tailor messages to supporters.
By Rasheeda Childress
Senior Editor, Fundraising
Advice for a GivingTuesday-Like Blitz to Boost DAF Gifts
October 9 will mark the second annual DAF Day. Nonprofits share how they plan to make the most of the day — and kick off year-end DAF appeals.
By Rasheeda Childress
Senior Editor, Fundraising
Can AI Raise Money and Not Replace Humans? 8 Lessons So Far
An AI-driven fundraising avatar helped bring in $2 million across 50 institutions in less than a year.
By Rasheeda Childress
Senior Editor, Fundraising
How a Midlevel Program Can Boost Giving in a Time of Uncertainty
Midlevel donors are a reliable, although sometimes overlooked, source of revenue — and terrific candidates for planned gifts.
By Rasheeda Childress
Senior Editor, Fundraising
The Tax Law’s Big Win for Charities Makes DAF Giving Trickier
It may slow everyday donors’ adoption of DAFs — and lead some DAF donors to alternate between itemizing their taxes and taking the standard deduction.
By Rasheeda Childress
Senior Editor, Fundraising
Big Gifts and the New Tax Law: Boom Now, Bust Later?
High-earners may make big gifts in 2025, but their giving may decline next year.
By Rasheeda Childress
Senior Editor, Fundraising
Get Your Major Donors on the Path to Big Giving at Year-End
The summer is an ideal time to deepen ties with donors and craft a cultivation plan for the rest of the year, major-gifts experts advise.
By Rasheeda Childress
Senior Editor, Fundraising