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Fundraising From Individuals

Gen Z Gives Money and Time. Here’s How and Why to Engage Them.

Gen Z Gives Money and Time. Here’s How and Why to Engage Them.

Young adults donate money, volunteer, and advocate for nonprofits. Here's how to build meaningful relationships with them. 

4 of the Best Hacks for Fundraisers and Leaders From AFP Icon

4 of the Best Hacks for Fundraisers and Leaders From AFP Icon

Tips included using animation to tell stories, why it's as important to retain fundraisers as it is donors, and more.

Your Data Has 3 Seconds to Hook a Donor. Make Them Count.

Your Data Has 3 Seconds to Hook a Donor. Make Them Count.

Expert advice on pairing data visualization and storytelling to win over donors and other key stakeholders.

Inflation, Cuts, Tax Changes: A Tough Year Takes Center Stage at AFP Icon

Inflation, Cuts, Tax Changes: A Tough Year Takes Center Stage at AFP Icon

Among the other topics covered at the Association of Fundraising Professionals conference were federal funding shifts and the need to reach a wider array of donors.

How to Fix Online Giving Platforms Without Cutting Off Donors

How to Fix Online Giving Platforms Without Cutting Off Donors

Three fundraising leaders argue the sector needs accountability standards for giving platforms — not legislation that could cut off billions in donations.

Major Donors Fuel 80% of Giving as Donor Base Shrinks

Major Donors Fuel 80% of Giving as Donor Base Shrinks

Giving was strong in the fourth quarter of 2025, as supporters poured money into donor-advised funds and also gave directly, according to a new report.

Lawsuits Against GoFundMe, PayPal Fire a Fundraising Warning Shot

Lawsuits Against GoFundMe, PayPal Fire a Fundraising Warning Shot

Alaska has sued six tech platforms for creating unauthorized donation pages, reigniting a debate over efforts to “help” nonprofits raise money without their consent.

Colleges Raised $78 Billion, 89% of Which Came From 2% of Donors

Colleges Raised $78 Billion, 89% of Which Came From 2% of Donors

While higher education raised more money, institutions must now think long-term and engage younger alumni who prioritize institutional impact over traditional loyalty to sustain future giving.

What Every Fundraiser Needs to Know About the New Tax Law

What Every Fundraiser Needs to Know About the New Tax Law

The tax code has reshaped incentives for everyday donors, major givers, and corporations alike. Here's how to adapt your fundraising strategy.

Scammers Are Spoofing Charities on Venmo: How to Protect Your Donors

Scammers Are Spoofing Charities on Venmo: How to Protect Your Donors

Fake accounts impersonating charities are scamming donors on the popular payment app. Experts share how to stay ahead of the fraud.

Black-Led Nonprofits Didn’t See Lasting Funding Boosts After 2020

Black-Led Nonprofits Didn’t See Lasting Funding Boosts After 2020

The racial reckoning that followed George Floyd 's murder carried hopes of new support for the disproportionately underfunded nonprofits.

Why Americans Give: New Research Finds 5 Profiles for Generosity

Why Americans Give: New Research Finds 5 Profiles for Generosity

Americans’ generosity varies according to their aspirations, motivations, and demographic characteristics.

Lessons From the Flipcause Collapse

Lessons From the Flipcause Collapse

How to vet your next fundraising platform — and avoid the headaches and losses suffered by clients of bankrupt Flipcause.

Gen Z Wants to Raise Money for You. Here’s How to Stop Scaring Them Off.

Gen Z Wants to Raise Money for You. Here’s How to Stop Scaring Them Off.

Young peer-to-peer fundraisers have the social-media skills and built-in audiences nonprofits need. But rigid brand rules are driving them away.

5 Ways to Build Corporate Partnerships That Outlast Budget Cuts

5 Ways to Build Corporate Partnerships That Outlast Budget Cuts

Corporate giving is shrinking, but employee-engagement programs can help nonprofits build relationships that stick.

Smart New Ways to Win Gifts From DAF Donors

Smart New Ways to Win Gifts From DAF Donors

Our best guidance on how to connect with donors and unlock giving from donor-advised funds.